From September 3rd to 6th, 2026, Metta Voyage, alongside the Hanoi Department of Culture, Sports and Tourism, attended the China Cultural and Tourism Industries Exposition 2026 (CCTE 2026) at the Meijiang Convention and Exhibition Center in Tianjin, China. This event served as an excellent opportunity for Metta Voyage to showcase Vietnam’s tourism products, meet with international partners, and expand its cooperative network within the Chinese market.
Connecting Vietnam’s Tourism at CCTE 2026 – A Premier Event in China’s Cultural and Tourism Industry
Hosted in Tianjin under the auspices of the Ministry of Culture and Tourism of China, CCTE 2026 gathered a large number of enterprises, organizations, and entities operating within the cultural and tourism sectors from various countries and territories.
Covering an exhibition area of approximately 100,000 square meters, the event featured the participation of 2,540 cultural and tourism enterprises from 20 countries and territories, alongside numerous international organizations and industry associations. Beyond the exhibition halls, the expo also hosted a variety of professional activities, creating ideal conditions for businesses to update themselves on market trends and seek cross-border collaboration opportunities.
For Metta Voyage, this was a prime opportunity to directly approach Chinese tourism enterprises, gain insights into market demands, and showcase its inbound service capabilities in Vietnam.
Introducing Vietnam Through Experience-Rich Journeys
During the expo, the Metta Voyage team had the opportunity to engage directly with partners and attendees interested in Vietnam tourism.
Through its showcased products, Metta Voyage aimed to present a diverse and refreshing perspective on Vietnam. This ranged from renowned destinations such as Hanoi, Ha Long, Ninh Binh, Hue, Hoi An, and Ho Chi Minh City in particular, to comprehensive nationwide tours in general, fully complemented by resort vacations, cultural explorations, and immersive local experiences.
Beyond merely introducing destinations, the face-to-face meetings at the expo allowed Metta Voyage to listen to the specific needs of its partners, discuss emerging travel trends, and explore cooperation models tailored to different customer segments.
From Tianjin, Metta Voyage Expands Vietnam’s Tourism Connections
China remains a market of immense potential for Vietnam’s tourism industry. Participating in specialized industry events in China helps Vietnamese enterprises strengthen their market presence while generating further opportunities to build long-term relationships with travel agencies, tour operators, and international partners.
Guided by its strategic vision to develop as a leading DMC & Tour Operator in Southeast Asia, Metta Voyage continuously seeks out like-minded partners to design travel programs perfectly aligned with the needs of international tourists.
The connections forged at CCTE 2026 provide a solid foundation for Metta Voyage to continue innovating its products, expanding its partner network, and delivering highly flexible, premium, and experience-rich Vietnam travel programs.
Ready to Expand Connections and Promote International Tourism Cooperation
The Tianjin event marks a significant milestone for Metta Voyage in its ongoing efforts to broaden international cooperation and drive business growth.
Every meeting and discussion at the expo not only opened doors to new collaborative opportunities but also deepened Metta Voyage’s understanding of market dynamics, traveler demands, and the expectations of its global partners.
Building upon the connections established in China, Metta Voyage will continue to expand its network, refine its offerings, and bring the extraordinary experiences of Vietnam closer to international travelers.
Metta Voyage
Beyond Destinations, We Create Experiences.
