Arrival counts tell you how busy a destination is. Length of stay and daily spend tell you what kind of business it is. Thailand’s Ministry of Tourism and Sports publishes both, market by market, every quarter, and the full-year 2025 table is one of the most useful datasets in Southeast Asian tourism for anyone who designs or prices programmes.
We use these numbers ourselves when we build multi-country journeys that end in Thailand, and when we advise partners on how long a combined Vietnam–Thailand or Cambodia–Thailand trip should be for their market. Below are the official figures, our per-trip calculation, and what we take from them.
The 2025 baseline
Thailand received 32,974,321 international arrivals in 2025, 7.2% fewer than in 2024. Tourism receipts in the ministry’s spending table came to THB 1,587 billion, or about US$48.3 billion. The average visitor stayed 9.89 days (9.40 in 2024) and spent THB 4,865 per day. Visitors are staying a little longer, even though fewer arrived.
| Region | Arrivals 2025 | Avg stay (days) | Spend/day (THB) | Spend/day (US$) |
|---|---|---|---|---|
| Europe | 8,250,165 | 15.66 | 4,088 | 124.34 |
| Middle East | 752,510 | 11.45 | 7,713 | 234.57 |
| Oceania | 915,165 | 11.99 | 5,085 | 154.67 |
| Asia and the Pacific | 22,196,621 | 7.53 | 5,331 | 162.14 |
| All markets | 32,974,321 | 9.89 | 4,865 | 147.96 |
Source: Ministry of Tourism and Sports of Thailand, “Tourism Receipts from International Tourist Arrivals, January–December 2025” (mots.go.th, statistical table); accessed 28 Oct 2026.
Length of stay and daily spend by source market
| Market | Arrivals 2025 | Avg stay (days) | Spend/day (THB) | Spend/day (US$) | Spend per trip (THB) |
|---|---|---|---|---|---|
| Germany | 965,898 | 18.09 | 3,743 | 113.84 | 67,714 |
| Israel | 410,125 | 18.15 | 5,604 | 170.42 | 101,704 |
| Sweden | 236,833 | 19.05 | 3,773 | 114.76 | 71,880 |
| France | 816,935 | 15.95 | 3,677 | 111.83 | 58,648 |
| United Kingdom | 1,083,162 | 15.91 | 4,320 | 131.39 | 68,733 |
| Russia | 1,898,837 | 14.96 | 3,953 | 120.23 | 59,137 |
| Italy | 311,852 | 13.93 | 3,658 | 111.26 | 50,958 |
| Spain | 216,249 | 13.08 | 3,824 | 116.30 | 50,018 |
| Canada | 263,954 | 12.90 | 4,139 | 125.89 | 53,395 |
| United States | 1,081,929 | 12.13 | 4,955 | 150.70 | 60,103 |
| Australia | 808,682 | 11.93 | 5,012 | 152.45 | 59,799 |
| Saudi Arabia | 213,055 | 11.27 | 7,465 | 227.04 | 84,130 |
| China | 4,473,992 | 8.86 | 6,055 | 184.17 | 53,651 |
| Japan | 1,091,227 | 7.74 | 5,232 | 159.13 | 40,497 |
| India | 2,487,319 | 7.17 | 5,217 | 158.66 | 37,404 |
| South Korea | 1,555,227 | 6.56 | 5,826 | 177.20 | 38,220 |
| Singapore | 967,341 | 6.49 | 6,331 | 192.56 | 41,091 |
| Malaysia | 4,520,856 | 4.80 | 5,172 | 157.29 | 24,824 |
Source: Ministry of Tourism and Sports of Thailand, “Tourism Receipts from International Tourist Arrivals, January–December 2025” (mots.go.th, statistical table); accessed 28 Oct 2026. Spend per trip = length of stay × spend per day, our calculation.
Source: Ministry of Tourism and Sports of Thailand, “Tourism Receipts from International Tourist Arrivals, January–December 2025” (mots.go.th, statistical table); accessed 28 Oct 2026.
The pattern is very clear. Northern and Western Europeans stay two and a half to three times longer than visitors from Malaysia, Singapore or Korea. North Americans and Australians sit in the middle, at around 12 days. Israel stands out: 18.15 days, the same as Germany, and a much higher daily spend of US$170.
Who is worth most per trip
Source: Ministry of Tourism and Sports of Thailand, “Tourism Receipts from International Tourist Arrivals, January–December 2025” (mots.go.th, statistical table); accessed 28 Oct 2026. Spend per trip = length of stay × spend per day, our calculation.
Daily spend alone is misleading. Visitors from Singapore and China spend more per day than Europeans, but they stay a week or less. Once you multiply by length of stay, the long-haul markets dominate: an Israeli visitor spent around THB 101,700 per trip, a Saudi visitor about THB 84,100, British and German visitors around THB 68,000, Americans about THB 60,100. Indian and Korean visitors, despite healthy daily spend, came in at roughly THB 37,000–38,000 per trip.
Note that these are averages across all purposes of travel, and they include visitors on very modest budgets as well as luxury travellers. They describe the market, not your client. Still, they are a reliable guide to how much time and money each market is used to committing to the region.
What this means for your agency
- Size combined itineraries to your market’s habits. European and Israeli clients already spend 15–18 days in Thailand alone. A two-country Vietnam and Thailand journey of 18–22 days is natural for them; for Indian or Korean clients, 8–10 days across two countries is closer to the norm.
- Long stays need rhythm, not just more stops. For long-haul markets we build in rest days, fewer hotel changes and a beach finish. That is what keeps an 18-day trip enjoyable for travellers over 50.
- Daily-spend markets want density. High per-day spenders on short trips (Singapore, China, the Gulf) value premium hotels, private transfers and well-chosen experiences packed into fewer days.
- Use these numbers in your own pricing conversations. If a client hesitates at a 16-day private programme, it helps to know that the average traveller from their country already stays that long in the region.
- Thailand as a finish, not a separate trip. Many of our partners now sell Thailand as the last chapter of an Indochina journey. We operate Thailand under the same contract and duty line as Vietnam, Cambodia and Laos.
How to read these numbers
The ministry’s figures come from its visitor expenditure survey, grossed up to total arrivals. Spend per day is in Thai baht at the ministry’s exchange rate; US dollar values are the ministry’s own conversion. The “spend per trip” column is our multiplication of the two official columns, rounded, and is not a separately published figure. The headline receipts number in the ministry’s January press release (THB 1.54 trillion) differs from the survey table total (THB 1.59 trillion) because they are compiled differently; we use the survey table throughout so that all rows are consistent.
For product ideas, see our Thailand tour operator page, the 21-day Vietnam, Cambodia and Thailand journey, and our partner terms.
Planning Asia programmes for 2027?
Metta Voyage is a licensed Asian DMC headquartered in Hanoi, operating private and multi-country programmes in Vietnam, Cambodia, Laos, Thailand, Bali, China, Japan, South Korea and Singapore through one contract and one 24/7 duty line. Partner agencies receive net rates, 1 FOC per 16 paid rooms on groups, a 30% deposit with the balance 45 days before arrival, white-label documents, and a firm rule that we never contact your clients.
See our partner terms, email [email protected] or message us on WhatsApp +84 812 247 572 (US +1 929 491 2828, UK +44 7520 660929).
Written by the Metta Voyage team. Figures checked against the official sources named under each table on 28 October 2026. If a newer official release changes a number, we update the table and the date.
